What is the Balancing Purple Shampoo and what are its benefits?

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The Balancing Purple Shampoo maintains and brightens blonde hair using pure violet pigments. It helps to correct brassiness, neutralizes yellow tones and increases cool undertones. It’s specially formulated for hair extensions and is safe for color-treated hair.

Made in the United States
Net Weight: 9.5 fl oz / 280 mL
Scent: Moroccan Argan
Featured Ingredients:

Organic Babassu Oil: Natural emollient with restorative properties for dry and flaky skin. Acts as a deep conditioning and moisturizing agent to restore dry, brittle, and damaged hair. Moisturizes and soothes the scalp.
Organic Avocado Oil: Full of protein, vitamins, amino acids, folic acid, and minerals that promote smooth and moisturized hair.
Hydrolyzed Rice Protein: Has hair volumizing properties and adds natural shine. Increases skin and hair's ability to bind moisture. Hair increases in flexibility and tensile strength. Helps to increase skin moisture retention. Anti-irritant.
Hydrolyzed Vegetable Protein: Plant-derived protein hydrolysate with an amino acid spectrum similar to keratin. Reduces hair surface damage. Has deep penetration for long-lasting strong hair. Rejuvenates the hair’s surface.
Wheat Amino Acids: Improves the hair's gloss and sheen and gives a soft, smooth and supple feel.